Loading
Loading the requested page, scan view, dashboard, report, or account area.
WCAGWatch
Automated monitoring for common WCAG-related accessibility issues, reports, scan history, and website maintenance workflows.
Accessibility Fix Guide
Missing image alt text is one of the most common accessibility issues. Use this guide to decide when an image needs alt text, when it should be decorative, and how to write useful descriptions.
Pages To Review
Fix Process
Use alt text when the image adds information. Use an empty alt attribute when the image is decorative.
Describe why the image is on the page: product detail, team context, service preview, or link destination.
Do not repeat the same heading, caption, or button text unless it is the only useful context.
When an image is the only content inside a link, the alt text needs to name the destination or action.
Code Examples
The image identifies a business location but has no alt text.
Before
<img src="/office-front.jpg">After
<img src="/office-front.jpg" alt="Front entrance of Green Street Dental">The shape is decorative, so a descriptive alt value adds noise.
Before
<img src="/blue-shape.svg" alt="blue shape">After
<img src="/blue-shape.svg" alt="">The image links to another page, so the alt text needs to name the action.
Before
<a href="/services"><img src="/services.jpg"></a>After
<a href="/services"><img src="/services.jpg" alt="View services"></a>The product image needs a clear description for users who cannot see it.
Before
<img src="/black-running-shoe.jpg">After
<img src="/black-running-shoe.jpg" alt="Black lightweight running shoe with white sole">Alt Text Checklist
Write what the image contributes to the page, not every visible detail.
Use wording that fits the surrounding heading, link, product, service, or page section.
Do not use camera names, stock image names, or upload filenames as alt text.
Use alt="" when an image is purely decorative and does not add useful information.
Common Mistakes
Alt text like IMG_4021.jpg or product-photo-final.png does not describe the image purpose.
Screen readers usually announce that the element is an image, so the phrase is usually redundant.
Most alt text should be concise. Longer explanations belong in nearby page content when needed.
Use an empty alt attribute for decorative images, not for images that carry important information.
Ongoing Monitoring
Recurring scans track missing alt text after product photos, service pages, blog posts, galleries, landing pages, and promotional images are added.
Compare Monitoring PlansFAQ
Missing alt text means an image is missing an alt attribute or uses empty alt text where a useful description is needed.
Decorative images should use an empty alt attribute, written as alt="", so assistive technology can skip them.
Alt text should usually be short and specific. Describe the image purpose in the page context.
Automated scans find missing or empty alt attributes. Review the final wording for accuracy, context, and usefulness.